Since 2010, Instagram has proved itself to be speediest growing social media platform around! It has a user base of around 300 million and to get set to rise further. So exactly why is this seemingly simple app growing so quickly? Well everything comes down to creativity really, buy instagram likes have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple yes? Well that’s because it may be. Instagram now has more sway over all its users who may possibly been using snapchat in tandem to its own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation that adheres to that is the root cause of Instagram’s sudden demand.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast growing. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is employed daily, this creates a loyal and highly active member list.
This power to capture a younger more creative audience is sounding the alarm bells of major companies looking to encourage on internet marketing. With high usage, there will be increased interest in advertising on the app. However, competition will be ripe and businesses could have to find creative strategies to out compete their rivals in the visual associated with social movie.
How are you able to use it for Marketing communications?
Of course, if you wish to of one’s to advertise your company also known as product, your decide one must consider how. It is vital a visual platform and thus products are developing general in order to market that services. But services are not impossible encourage on the app, finding exciting for you to bring to life your service will catch the eye of the Instagram wearer.
Hashtags are often used on Instagram and finding in on trends actually starting person is a sure technique engage an audience, in the similar strategy Twitter. However, one end up being careful in order to suit the hashtag to the visual content you provide, so is not really as simple as conserve money that use this technique.
Instagram is predominately a mobile app, so content must be simple to read and continuously updated for one mobile data, hungry market. Only new and fresh content will attract fascination.
Finally, Instagram stories are a great to be able to personally become liked by them your audience, lasting only 24 various hours. Stories should be seemed to keep potential updated daily on your small and reveal behind the scenes content to take the user believe that they are part with the company.
Instagram could be used showcase almost anything, with an artistic mind and a committed team, you produce quite the thrill around your brand!
With a young, educated audience while using app in their mobiles daily, one may only predict sustained growth and loyalty looking at the users. There will be increasing opportunity to employ a this app for business purposes and also the advice just for this writer is to get all the while its hot! It will only get bigger so go deep into the sector before it gets even more crowded.